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Web Survey Bibliography

Title Electronic vs. Traditional Survey Methods
Author MessageMedia, Inc
Source A White Paper by MessageMedia
Year 1999
Access date 19.08.2004
Abstract Clearly, there are indisputable competitive advantages to be gained by using electronic survey methods. It is important to view electronic survey research in the broader context of database technology. By harnessing the power of database management technology, electronic survey research has greater capabilities than ever before. Digital data makes it easy for companies to amass enormous amounts of information such as operational data, market events and trending data, and customer purchasing behavior. Using electronic methods, researchers can send hundreds (even thousands) of surveys at the cost of a single phone call and their existing Internet connection such as TI, T3, ISDN or standard dial-up modem.
Access/Direct link ZD Net UK (full text)
Year of publication1999
Bibliographic typeGeneric - other
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Web survey bibliography - 1999 (45)